PRAANA
Rebellious Brand Campaign
PRAANA x Sara Al Madani
Description
Modern rebel fashion film that blow past pristine luxury by embracing deliberate imperfection, club‑energy edits and glitchy practical FX.
The desert calls – not whispers – as Dr. Sara Al-Madani drifts across its molten hush, drawn toward a lone house pulsing with impossible light. She steps inside; weightless PRANA bags hover in a strobe-lit halo. Her hand meets a single rebel bag, and the room erupts – one touch ignites her metamorphosis into a sharper, louder self.
Conceived, directed, styled, and cut under my singular vision, this film writes PRANA’s manifesto in sand and glare: true elegance begins where the rulebook burns.




