Ralph Lauren

This film was built around the idea of transporting Ralph Lauren’s Hamptons world into Dubai without losing its sense of ease, intimacy, and timeless American elegance.

Set at a private villa at One&Only The Palm, the campaign followed a sunlit day by the sea where guests and influencers moved through a fully imagined Ralph Lauren environment – poolside lounging, tennis, floral details, curated refreshments, and the quiet luxury of a home designed as an experience rather than a set.

The visual approach leaned into soft coastal light, refined social energy, and the effortless rhythm of a summer gathering, turning the Dubai location into a believable extension of the brand’s Spring/Summer 2025 Hamptons narrative and Ralph Lauren Home universe.